Promotional products, typically given away at trade shows or during sales meetings, can help make a lasting impression. Depending on which Chicago commercial printing company you choose, you can improve your sales at a reasonable price. The most obvious use of promotional products is to help generate new business. When you offer a free gift when someone is trying out your service, you can help increase the response rate of potential customers.
To think
Pens are the most common promotional products. They are simple and effective. Most people use pens on a daily basis; As long as they write well, so if you want to make sure your pen is what people are looking for, get a good quality one. The subconscious connection that is made between your company and the customer every time they reach for the pen is valuable.
travel mugs
Travel mugs help show that your business supports the green movement and will travel with your customer so they always have a reminder of your business. Choose ones that will keep your customers’ drinks hot for hours and you’ll find they’re always looking for their mug.
calendars
A promotional calendar will provide a daily reminder for an entire year about your company. You can get creative and customize the different pages of your calendar to suit the type of customer you are targeting. Having a daily reminder is a powerful tool for really capturing a customer’s interest, so use it wisely.
lanterns
Flashlights help provide real-world value and can show you care about the safety of your customers. With the switch to LED technology, you will find that promotional flashlights have better performance and cheaper costs.
magnets
Magnets are usually seen a lot because they hold important documents or photos on the refrigerator. Every time someone walks into your fridge, they are likely to see these magnets, which are a great visible reminder of your company. Choosing a Chicago printing company that makes a quality magnet that actually holds papers will be an important distinction in whether or not your magnet actually gets used and can create that connection with the customer.
There are a few things to keep in mind when it comes to using promotional products to help grow your business. When looking for promotional products, be sure to choose a company that has a wide selection so you can order items that will work for your business. While these are some of the best promotional products and appeal to a wide audience, there are other products available as well.
Choose a company that prints a variety of things, like a Chicago digital printing company, or find a place to print flyers or brochures in Chicago, so you can also print literature and information to go along with your promotional product. This is especially helpful if you are handing them out at trade shows. People may use your promotional products all the time but not remember what the company does, so be sure to provide information with the promotional product.
Promotional products can be used to help promote the safety and well-being of your workforce and customers. Promotional products like the flashlight are a great example of this. You can also use your promotional products as a thank you to customers who have done a lot of business with you. Don’t forget that this use of products goes hand in hand with Chicago business card printing. Always give your business card to loyal customers so they never forget your contact information and can contact you when they’re ready for repeat business.
