Digital Marketing

Google AdWords updates, news, and updated features in 2018

Google AdWords is a promotion system through which advertisers bid on certain keywords so that clickable ads appear in Google search results. Advertisers have to pay for clicks. This is how Google makes money from every search.

After a brief overview, let’s focus on the main information of the Google AdWords updates for 2018, which is provided in this article. Google realized that the popularity of AdWords is in the hands of the big players who need to change in a new way. Here you can find the latest Google AdWords news, features, and updates that were introduced in 2018.

Update #1: Google Introduces ‘AdWords Reach Planner’ Tool for YouTube

Google has introduced a new tool known as ‘Research Planner’ for YouTube and other video ad platforms in AdWords. This tool helps predict the rich conversion rate of a specific video campaign on different Google-supported media platforms, such as YouTube. The implementation estimates to reach various video campaigns and support planning future campaigns to connect with the audience appropriately. It also helps to select the exact budget format and marketing objectives. ‘AdWords Reach Planner’ is available in beta, but is expected to launch the full operational account.

Update #2: Google AdWords is coming with an Advanced Extended Landing Page Report

Advertisers began experiencing new updates to the AdWords interface in 2018. The recent update comes with a full reporting metrics view for extended landing page URLs. With the help of AdWords landing page conversions, the traffic is visible. Therefore, it is essential to review the landing page performance report for each URL. The feature was previously available as well, but now you can get the expansion of landing page URLs in the same report.

It helps you track how traffic is reaching each landing page on your website. Information like “Valid AMP Click-through Rate” and “Mobile-optimized Click-through Rate” with various metrics data like cost, clicks, and conversion rate are available in the report.

Update #3: Google AdWords Introduces Promotion Extension

Promotion Extension is one of the latest updates to Google AdWords, which is added in the ‘Ads & Extensions tab. This appears with a tag icon in text ad search, helping your ad stand out on the SERPs. This can be beneficial for eCommerce sites. It is used to display specific offers or promotional sales presented by the website. Some of the benefits are as follows:

  • The promotional message in the ad can be offered twice with Extended Promotion.

  • One can use limited characters using the promo extension which is helpful.

  • Increase the CTR of the ads.

Update #4: Google AdWords ad rotation settings rotate indefinitely and optimize

Google made a recent statement that advertisers will now be able to rotate and optimize indefinite ads and try to succeed. There are four options used by AdWords advertisers highlighted below:

  • Optimize for conversions

  • Optimize for clicks

  • rotate indefinitely

  • rotate evenly

Update #5: Google Made Changes to Shopping Product Listings

With a new twist, Google has introduced product listings in the “Buy Now” category. They also started showing prices along with details about the product and the shipping option.

Update #6: Google AdWords Provides Bid Adjustment Mechanism for Interactions

Google recently introduced an update called bid adjustment that makes interactions easier. For call extensions, they’ve created bid adjustments in mobile search ads. For all sitelink extensions, it is noted that the ad can be styled with appearance in mobile search ads. Google is giving the best chance and ensures that mobile ads will appear with call extensions. This applies to the campaign or call extension with the call only feature.

Google AdWords allows you to set your advertisers’ budget by running ads on ad networks to promote your company’s brand. Therefore, the latest Google AdWords news, features and updates could prove useful for effective promotion.

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