Due to unpredictable “Google algorithm updates”, the competition between websites became even tougher. How do you stay competitive in the field of online marketing? In this article, I’ll show you how.
There are several SEO methods that content writers use in their search for good traffic and high page rank, but not all of them work great for all sites. You have to choose your strategies taking into account the needs of your company and its future goals.
SEO methods to improve page ranking
Try using long tail keywords
Using one or two word keywords is no longer effective these days. There are many websites trying to rank for short tail keywords. Nowadays, the use of one or two word phrases is already a waste of time.
The use of long-tail keywords has become the latest trend in modern SEO. These keywords or phrase consists of 3-4 words. Long-tail keywords may not be highly searched for, but since they have fewer rivals; Your page has a higher chance of getting traffic from these search terms.
improve your site
Flashy sites may look good to some people, but they don’t attract search engines. It is because it is the SEO of the website that gets the attention of the search engine spiders and not the physical appearance of the web page.
Try posting as a guest
Guest posting is one of the best ways to improve your site’s ranking. This is accomplished by simply submitting content to a site that ranks higher than you. The writings must contain a link to your page.
This will direct viewers of that page to click on your link if they think your content is interesting and would like to learn more about your services and products.
Try to use multimedia
You can make your content reach a larger crowd by turning them into video blogs and uploading videos to video hosting pages like YouTube. Just do not forget to put your link so that attentive viewers can go to your page.
Try using social networking sites to promote your site.
Having a Facebook or Twitter account can help promote your site. You can do this by including your link in your social sites account and by adding people you think would be interested in your page. You also need to be able to post updates to your account so people know about it and click through to your page.
Give accurate data and value in your content
You should keep in mind that your content is for others to read. Search engines are only there to help you find articles based on the keywords you type in the search box.
SEO helps you get your content to the top of search engine results, but you won’t be able to get good traffic if your article doesn’t deliver the data and value readers are looking for.
