The process of optimizing mobile apps to rank higher in app store search results is called app store optimization (ASO). When your mobile app ranks higher in an app store’s search results, it will be more visible to potential customers. This will tend to translate into more traffic to your app’s page in the store. On the other hand, ASO is a latent key to attract attention in the busy market. Using an iTunes or Google Play search feature, which is why ASO is so important, is the crucial way mobile users locate apps.
Regardless of the platform, one of the biggest challenges for any app developer is discovery. Being able to be discovered and stand out among peer apps is important to the success of the app. As more and more applications are developed every day, this becomes more difficult. App stores were launched to help developers discover their apps, but they can’t help all apps in the same way they did when tablet and smartphone apps launched in 2008, even when app inventory continues to grow at a rapid rate. .
So now it has become very necessary for app publishers and developers to take their destiny into their own hands and promote their apps to increase visibility and improve their app downloads.
app store optimization it’s one of the ways app developers can improve their app’s discovery. Improve the main elements of the product page to increase the chances of being highlighted in a list view, improve search discovery and improve the saleability of the page in order to convert it to purchase or download. ASO covers all elements of your app’s product page such as screenshots, icon, product description, category, name, and keywords that you use to represent and sell your app.
Taking a look at these elements from a user’s perspective to ensure they are working rigorously to market and sell your app is the key concept behind app store optimization. Therefore, ASO makes sure that your product page elements are creative, compelling and clear. You strive to remove any vagueness in what your product provides and try to remove the noise around it to make sure your app stands out if a user sees your app in a category list or finds it in search results. You need to look at your users, your competitors and make use of some key app tools if you want to carry out app store optimization.
Importance of App Store Optimization:
ASO is important for the following reasons:
- ASO Improves search results as well as instant comprehension in app store listings with an optimized name.
- Take advantage of app ranking opportunities through category and subcategory recommendations.
- Improve search discovery and increase sellability with an SEO-centric product description.
- Improve quick comprehension and brand recall and also increase conversion with screenshots and icon suggestions.
The green drive of the app store is continuously changing every day and the mobile app market is expected to continue its wonderful growth. Therefore, companies are expected to be vigorous in the iTunes and Google Play ecosystem by making use of Forbes.
