Facebook has innovated in a number of ways that have done wonders for both it and its customers. Due to the large number of interesting applications, it is becoming more and more popular among Internet users. Any user can connect with their friends from all over the world at any time. Additionally, users can play social games with each other, such as FarmVille, which has become immensely popular among Facebook users.
There are many other applications such as groups, profiles, polls and messages, etc., which have been used by many people and organizations to advertise their products and services. Many businesses have used Facebook marketing quite effectively to reach their customers in various interesting ways.
The social game FarmVille has fueled the rapid rise in popularity of Facebook. According to estimates, a whopping 82 million users play this game. Users can grow trees, fruits and vegetables in a very similar way to the real world. They can fertilize their plants, raise animals and carry out other activities related to the agricultural world. Also, they can help their friends or get help from their friends. In this process, virtual use is made of some real-world products. In a way, this acts as a free advertisement for the manufacturer of the product.
Different advertisements are targeted at Facebook users. A user would receive a different ad based on location, gender, age, or various preferences. For example, a user in Europe would be shown a different ad, while a user in Australia would be shown a different ad. In addition, the ad shown to a user who has joined a group of football lovers would be shown as a different ad than a user who has joined a group of environmental enthusiasts.
Facebook pay per click advertising campaign has become very popular among advertisers. Under this program, each time a user clicks on an ad from that advertiser anywhere on Facebook, the advertiser must pay a certain amount of fees to Facebook. Therefore, well-targeted ads can lead to better visibility for the advertiser and higher ad-related revenue for Facebook.
Various organizations are creating sponsored Facebook groups to attract those users who have related interests. Potential customers are sent an invitation to the group and the invitation is decided based on their geographic location and interests. Also, advertisers can create their own profile where they can list the features and benefits of their products.
Electronics manufacturer Nokia profile has such flash applications by which users can browse through the latest Nokia models and chat with some representatives of the company. Such innovative techniques help attract customers.
There are many other applications, such as events, that can be used for the promotion of various products. Also, Facebook has provided an application known as Marketplace where different users can place their classified ads. Facebook users can send promotional messages to their friends or acquaintances to make them aware of their products or services.
