In the past, search engines were the most efficient way to identify a particular website by focusing on a particular product or service. One just had to type in the right set of keywords and the best websites would be on the screen. This is the reason why websites focused on search engine optimization. SEO helps you get to the top of the search engine results page. This helps you attract a significant percentage of qualified traffic on a consistent basis.
However, times have changed and search engines are no longer the only efficient and convenient option for those looking for a good website. Social networks have entered the scene. Today, many people trust recommendations made on social networking websites by friends and family. The particular link shared on Facebook can help the large number of people to know the good qualities of a new website.
Therefore, you need to make sure that your website is optimized not only for search engines, but also for social media websites. How to make sure that social media users share your website? How do you make sure that as many friends and contacts as possible are encouraged to link to your website? Keep the following points in mind to increase the chances of your website being linked to numerous social networking websites.
User-friendly website navigation
Search engines often rank easy-to-navigate websites higher than other websites with complicated navigation structures. Another benefit of having user-friendly site navigation is that it will encourage users to share content with others. If users are going to be confused by your website design, they certainly won’t be interested in recommending your website to their friends and contacts.
No fixed rule or formula determines the ease of use of navigation. A lot depends on the nature of your website. If you are talking about a large number of products and services, it may be impossible to have a simple and simplistic navigation design. However, try to keep it intuitive and make sure that the user can understand how the website is designed without having to work too hard to understand the problem.
Strategic Internal Linkage
Internal linking is very important. Once again, you’ll need to focus on the mindset of an average web surfer when determining internet links. Try to think like an average web surfer and ask yourself if a particular link would be appropriate or if you should look for some other internal link. Focusing on the end user experience and combining it with smart SEO tactics will ensure that your website is not only easy to navigate, but also highly informative.
Minimize Ads
Ads are essential because they will help finance your website. Google ad words and other ads will help you earn money, which in turn will help you deliver the best quality content to your visitors. However, make sure that the website is not blocked with ads. If necessary, remove ads from your landing page and other important pages. This will help you improve the overall satisfaction levels of your visitors.
