I often hear about people sitting around, waiting for things to get better, asking questions like “When will things go back to normal?” I’m afraid to say that this is the new normal. The market has changed forever and the sooner you accept this, get off your butt and start taking full advantage of all the opportunities around you. The sooner you invite unlimited bestseller into your experience.
life will always go on
People are born every day, they need to eat, have a roof, dress, move, communicate and live. These fundamentals have not changed. Yes, people don’t eat out at restaurants as often, choosing to keep their cars a little longer and buy their clothes at thrift stores, due to the credit crunch, but fundamentally there are still massive opportunities available for those entrepreneurs who are willing to look. a little more, innovate and use their creative minds to see all the great potential that exists around us.
willing buyer and willing seller
In our world, there is always someone who needs to buy something and someone willing to sell it to them. Look around the room you are sitting in right now, all that is filling your space right now is something you bought to fill a need, at some point in his life. The company or rather the person who influenced and persuaded back then, has a trophy to illustrate their sales victory filling their space right now. They won the battle for you to exchange your hard earned money for their product. How do you plan to innovate, kick your ass, and get some of your own trophies in the lives and businesses of your new prospects?
Our needs never go away, they just change over time.
People still have and will always have needs; They are still, and always will, buying things to meet these needs. As a sales professional, I’m sure you still want to be successful and build a thriving business that will help you achieve your vision for the future and your sales goals. I’m sure I don’t need to remind you that as a sales professional you have to really believe in what you have to sell and view your part of the business as your own business, even if you are not the legal owner. of the business.
Getting the right people to choose you and your product or service:
Is the challenge you face is ensuring that your business is the one that will have your chosen products or services, to meet the needs of your customers and prospects? How do you ensure that it’s your trophies of success that show up in the lives and businesses of these people in the future?
Innovate, research and understand the needs of your markets and customers
Once you have identified a need within your target market or your target customer, which one can best be met by your products or services. The next obvious step is to get your target prospect to choose your product or service over others. This is where the ability to connect with people on a level where they can know, like, and trust you and your products and services becomes crucial. It’s much easier to persuade someone that your market offering or value proposition is the best possible solution if you’ve developed a connection with them and they know they like and trust what you have to offer. It’s never been more important to know and understand exactly what you have to sell, what markets and customers need exactly that, and then build a strategic plan to connect with the right people in the right place and show them the value you bring. .
There is no shortage of businesses for creative sales professionals.
We know that there are certainly still businesses out there and that we have products that can easily meet the needs of our potential customers. We know people keep buying. So all that’s left for you to do is connect with the right people, build a mutually beneficial relationship with them, and show them the value that you and your product and/or service offer. The question now is, how do I get my message across amid all the noise and clutter around me, so I can convince the right people to see the great value I offer?
The challenge
The challenge facing all businesses is that there are legions of businesses and individuals everywhere trying to influence people’s decisions every day. We are surrounded by TV and radio commercials all day, our phones ring incessantly with people trying to sell us something, there are billboards and bus stops shouting messages at us all the time, our email is filled with so much junk that we are overwhelmed. There are solicitations all around us all the time. So how do I make my business stand out from the clutter and noise that incessantly invade my world?
Become a champion of influence
If you want your products and services to stand out from the crowd, you need to invest enough time and energy to become a champion of influencer. This is the only way to start and sustain your journey through the sea of noise and become positively influential and persuasive. The secret to success is not found in trying to scream louder than everyone else. The secret is to get away from the crowd and noise and start the process of connecting with the right people, in the right place, at the right time.
This is a case of going back to basics and instead of trying to spread your message out into the world and sit back and pray that someone will listen and miraculously come to know and trust what you have to offer. You need to clearly define who your target customers are, figure out where you can connect with them, and then create a sales plan for how to do it. This makes it really easy to build a meaningful connection with the right people, show them the value you have to offer, and then form mutually beneficial relationships with them. The more time you spend targeting the right customers who need what you have to sell, the better equipped you’ll be to use your available time more effectively, and the easier it will be to connect with these people.
take a step back
These changing times, with so much going on around us all the time, have forced us to take a step back and change the way we market and sell our products and services. People haven’t changed, they still choose to buy from businesses they know, like and trust and can offer them the best opportunity for maximum value. It’s time to stop shouting a message in the wrong place to people who don’t want to hear it. Stop wasting energy; commit to beginning the process of communicating, connecting and influencing the right target people, so they can easily see that what you have to offer is exactly what they need.
