“See you anywhere!”Yes, I get it a lot! Colleagues and clients tell me all the time that I seem to be “everywhere.” They see me on YouTube, Facebook, on blogs and on Twitter. I definitely am visible! But my visibility online is not an accident. My visibility strategy is simple: I harness the power of video to increase my exposure, and you can too!
Online video is the perfect tool to maximize your web presence because it is highly visible and viral. You can create a video and broadcast it from YouTube to Facebook to your own website and beyond. It’s the ultimate leverage resource, because you create it once and use it in many different ways and in many different places.
Best of all, creating a video to improve your visibility is quick, easy, and inexpensive. Armed with just a webcam or an affordable Flip Video camera, you can record a simple video message and upload it to YouTube in minutes. All you need is a (high-speed) Internet connection and a free account at any of the free hosting sites.
Once your video is published on YouTube, you can send it to MySpace or Facebook with one click! Other free video hosting sites like Blip give you easy sharing and publishing features to add your video to your own website or to social sites like Digg and StumbleUpon. To really put your time and energy to good use, use another free service, TubeMogul, to submit your video to over a dozen sites with a single click. You get the idea: one video to many sites means influence and visibility all over the web!
Keep in mind that even posting your video to Facebook will give you some mileage. As others comment on your video on Facebook, the video appears on his Facebook page in addition to yours. That’s the “viral” in viral video!
And let’s not leave Twitter out of the video party… While you can’t post the video to Twitter, you can certainly promote the video. link to his video on Twitter. Better yet, there are several free services, like Tweetube and Twiddeo, that will notify Twitter every time you post your video on their sites.
Lastly, if you want the ultimate, maximized, supercharged version of video viewability, be sure to contact me for a free Veeple.com trial. Veeple is the video hosting platform I use to make my videos interactive and clickable (with live links). Veeple’s new deal with TubeMogul means you can even stream your video from Veeple.com to a host of popular video sites. It’s a one stop shop for massive video visibility!
If you want more information or a quick crash course in video visibility, feel free to visit my “Video Traffic Blast” website. There you can find more information about my step-by-step viral video process. Make sure to put your video online now! Start sharing your video on the web and soon, you too will be able to be seen “everywhere!”
