If you’re a content creator who wants to get more sales and money from the content you’ve already created, this article will show you how.
Here is a true story to illustrate what to do:
Not long ago, I was visiting my mother, who lives in a small town by the sea, and I decided to take out my phone and create a teaching video for a professionally produced video series. Typically, I would immediately create and place such content on my mobile app and share it as value to get immediate engagement and possibly even see immediate cash flow, depending on what the content sells for. But this was for something else entirely and one of those rare cases where I wanted studio-like production value.
Anyway, the topic was about what I call:
“Digital Driftwood”
It was inspired by a piece of driftwood I saw on the beach.
And what that means is that almost everyone I know or know who is in some form of content creation, or some type of coaching, or some type of data marketing, or other type of solo entrepreneur has all types of content that has always had. and they are not aware of it. And one of the reasons why a mobile app can be so valuable to those who use it is that it allows you to put all that content that’s floating around on your phone, on your hard drive, on your YouTube channels, etc. directly into an app you control, on a platform you own, and do it through a simple, easy-to-use interface that your audience and customers can instantly experience and enjoy.
Everyone has all this digital driftwood in their business.
I bet the biggest alligator in Florida you do too.
You’re just not putting it to use in a mobile app that’s designed to help you benefit.
Dan Kennedy talks about his idea of ”unused capacity”: assets, time, resources, talents, space, media, friends, contacts, networks, etc. you could be using, you already own, but you’re not, but if you could potentially add another “0” to your current trading income.
Well guess what?
Digital Driftwood is like hundreds of big fat LOGS of unused capacity floating down a river that you could be collecting, using, selling and building your business.
If you want to start benefiting from and using yours, here’s what I suggest doing:
1. Create a mobile app or find an affordable zΩ service that allows you to use mobile app technology, as statistics clearly show that 70% of people now consume content on a mobile phone, and 90% of that content it is specifically consumed in a mobile application (not a browser on the phone).
2. Start uploading all of your “driftwood” digital content onto it.
3. Start sharing, selling or using it to participate.
And that’s all there is to it.
Doing that alone, with content you already have “floating around,” can not only drive quick sales, but possibly even be something you build an entire training, infomarketing, or content creation business on.
