You have started your business and you probably already know that you need a mission statement for your company. Sometimes coming up with an accurate and descriptive statement can be a daunting task. There are a few important factors to consider when developing a high-impact mission statement for your business.
First of all, what is a mission statement and why is it important? Your company’s mission statement is one or two sentences that express specifically how your organization spends its time with others. In other words, your mission is exactly what your company does on a daily basis to add something to the world.
Your company’s mission statement will be publicly displayed, so a little creative thinking should be put into developing one. It should create a positive impression on whoever reads it and should also be used as a general guide on how you run and run your business. If you have employees, they should be familiar with the company’s mission statement.
The mission of a company can be compared to a watch. This is exactly how the company uses its time to do whatever it does.
Creating a mission for your business takes time and thought. You can use this helpful guide to help you develop your company’s mission statement.
- Write three verbs that relate to your business. These verbs should be actions that your company takes for others, not for itself.
- Once you have these three verbs lined up, start thinking about what exactly each of these actions brings to the customer.
You have to modify your mission a few times until you have something that has an impact. Remember to focus on what you do for the people you serve. Keep your company statement in three sentences.
You have probably come across a company mission that is two or three paragraphs long that indicates how the company makes its products or services or the markets they serve. This is a common mistake because the mission statement is an expression of how you serve others, not what your company does for itself.
Let’s take a look at an example from one of our favorite companies, Google. “Google’s mission is to organize the world’s information and make it universally accessible and useful.. “You’d think such a large company would have a longer mission statement, but it’s just not necessary. Their mission says exactly what they do for others on a daily basis.
Developing your company’s mission requires altruistic thinking and reflection. Spend some time and energy and you will have a high impact statement that you can share with the world.
