MODULE 1
CHAPTER 15
HOW TO SEND TRAFFIC TO YOUR WEBSITE 2 – PAYMENT METHODS
1.0 INTRODUCTION
2.0 OBJECTIVES
3.0 MAIN CONTENT
3.1 Social networks
3.2 Create email list
3.3 Start a self-hosted website or blog
3.4 Pay Per Click – AdSense
3.5 Google AdWords
3.6 Advanced content marketing strategy
3.7 Host a free seminar and sell your product
3.8 Copying other sellers
4.0 CONCLUSION
5.0 SUMMARY
6.0 ASSIGNMENT
1.0 INTRODUCTION
I am going to describe more than six paid methods to drive traffic to your website where you sell your product.
The website can be an entire website, or just a blog, or even a third-party website (in which case, the business and its affiliates selling your product will do the work for you in their own way, which may include or not the ones under discussion). here.
2.0 OBJECTIVES
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To discuss effective paid methods to drive traffic to your website or blog.
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To point out where to start spending your ad budget on paid methods as a beginner.
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Provide useful resources (links) to help students understand as quickly as possible
3.0 MAIN CONTENT
Actually, there are so many ways to drive traffic that they can never be exhausted in our one-chapter discussion. In addition, more new forms emerge almost daily.
One thing is certain though, wherever you have uploaded your product to sell, you will need traffic flows to evaluate your product for potential purchases.
Some of these methods are quick and easy, but others will sometimes produce returns, but you need to apply them all in your short and long term profit planning strategy.
You may also need to experiment with them one after the other to decide which ones are effective in your chosen niche market.
As stated in the last chapter, it is possible that after you have made enough money with the free methods you decide to expand your business using these paid methods. You may also decide to take the fast track to success.
So go ahead with them ab initio if you have a good budget and want a breakthrough ASAP.
But until you master them, I have a warning here for you.
Take them one after the other, master each one very well before moving on to the next. That way, you won’t burn through your cash too quickly without significant returns on your investment.
The following are places where you can spend your advertising dollars with good monetary returns.
3.1 Social networks
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Facebook
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instagram
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Twitter
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Youtube
All of the social networks listed above have paid and free versions of advertising. The good thing about them is that they can be relatively cheaper and very effective in terms of return on investment on advertising dollars.
Facebook, for example, can bring you unlimited traffic even for as little as $0.01 cents. And it’s very easy to use.
Search for FACEBOOK ADS AUTHORITY, learn how to set it up and apply it in your business and you will see a steady increase in profit from month to month in your business.
3.2 Create email list
Frankly speaking, if you are a marketer without an email list, you have a hobby, you are not a jet in the business.
Well, you may earn some money here and there from time to time, but if you want to have a steady stream of income from your online business that will allow you to make a decent living, then set up your mailing list ASAP. By now, it goes without saying that the money is in the list, I’m sure you’ve heard this many times before.
3.3 Start a self-hosted website or blog
By now, it should be clear from our discussion that if you have your own product to sell online, it’s best to use a multi-pronged approach to marketing it online.
This means that even if you set it up on a third-party website to sell it, you must also set it up on another website where you are in control of everything. This is a good idea as the other website can remove your product from the list at any time with or without warning or even explanation.
But on your own website you can set the terms and conditions that suit you best, use multiple approaches to marketing like OTO, Downsell or Upsell to suit the whims and whims of your business. Blogging about your product also provides other sources of income and freelance avenues to discuss with your customers. This will provide useful inputs for the revised version of the product.
3.4 Pay Per Click – AdSense
One of the best ways to drive targeted traffic to your website is to use Google Search Console to submit your URLs. This is a crazy way to drive traffic to your website.
It’s a crazy way because instead of you paying for the traffic, the traffic will pay you. Google AdSense when used correctly in this way, although it is a free tool, will work in reverse to pay you for the traffic that visits your page instead of you paying for it.
Check out this article and the accompanying links to learn how to set it up correctly so that it brings paying traffic to your website to view your product:
“Google Clicks and Impressions Tips to Increase Traffic to Your Website” might also be helpful if you’re interested.
3.5 Google AdWords
This is the science of internet marketing advertising. The method is precisely proven because it can work in any niche market and online or offline business.
Perry Marshall is the number one world renowned teacher of this subject. You can google his free video if you want to learn more.
3.6 Advanced content marketing strategy
Your content marketing strategy should go beyond the free ezines you’re using to submit articles with your review page links and a resource box.
On a professional level, you need to be doing serious stuff like the ones discussed in this article and quoted in this document.
Kissmetrics also shares some thoughts on ’17 Advanced Methods for Sharing Your New Piece of Content’
3.7 Host a free seminar and sell your product
This is the pinnacle of internet marketing and whatever marketing approach you are using aim to finally land on this top method, gotomeeting is one of the easiest platforms to use.
It is a paid platform, but it also comes with an initial 30-day free trial period. You can check online for other platforms.
Although the seminar is meant to be free to attendees, there’s nothing stopping you from marketing one or two of the typically high-end product in your marketing funnel.
Look for some guidance if you are not a techie. This marketing approach can be very rewarding.
3.8 Copying other sellers
One of the advantages of Internet business is that trends change frequently and can be very fast. The few marketers who pick up the new tricks early always benefit immensely. So, always keep your fingers crossed and check back from time to time to see what others, in particular the Masters, are doing in the market.
Sell your products and run your website or blog like others do and you won’t be left behind. The easiest way to do this is to join other people’s list, forum, and even membership sites where they explain this business.
This way, you can take your own approach while also adding your own twixt, specialty, and talent to make your methods unique.
4.0 CONCLUSION
The flavor of the pudding, they say, is in the tasting. After implementing these simple yet powerful methods to earn profit in your bank account, you are now ready to take your business to the next level, which is Automation.
5.0 SUMMARY
I carefully chose to describe just these few traffic-generating methods for a good reason: to avoid information overload.
As you get ready to practice them, you will see how powerful these methods are in boosting your business. In fact, you don’t need millions of ways to drive traffic to your website to make your business profitable.
Just take one method at a time, master it, and then move on to the next. You will soon realize from your practical experience that one or two methods are enough to build your business to a profitable level.
6.0 ASSIGNMENT
Start with Facebook. Learn how to use Facebook Ads Manager to promote your business.
