Pinterest has become a major player in the world of social networking. With over 150 million monthly active users and growing rapidly, the visual content-driven social networking site gives entrepreneurs, bloggers, and businesses large and small global reach.
Using Pinterest for business marketing is very simple. Put two or three of the following to work and you’ll see for yourself how this powerful social networking site can work for you.
1. Develop product bulletin boards
Make a bulletin board for each of your products or services. Make sure the images are sharp and look as good as they do in person. For your services, simply find an image that represents the service using words with the images to draw the viewer’s attention and link to your shopping cart.
2. Produce memes with inspirational quotes
Create a board complete with motivational quotes, but have them link back to your website when visitors click on them. This is a good way to get additional traffic to your website, where you can use the listing to promote something you sell that applies to the listing. You can use software like Canva to help you generate memes.
3. Create a portfolio board
This works great for service providers and artists who need a way to highlight their work. For example, if you design websites, you can put screenshots of each site with software like Snagit in the portfolio and link to your website. You can do this with books, photographs, and more.
4. Develop a testimonial bulletin board
As you collect testimonials, use software like Canva to turn them into images with quotes. For example, you can place the person’s image on the left, with an element of their testimonial on the right in the form of a quote. Link to your website and the services or products the customer purchased.
5. Pin YouTube Videos Showcasing Your Products
A great way to showcase your products or affiliate products is to make a demo video or product review video and include an affiliate link or your sales page link in the video description.
6. Pin images to your promotional blog posts
When you post a blog post promoting your product or service, be sure to incorporate a great image of the right size and shape so you can then promote that pin on Pinterest.
