The phrase ‘bum marketing’ was coined by Travis Sago as his own form of article marketing, and Bum Marketing is a quick and easy way to make money. You can get great search engine rankings by concentrating on keywords and targeting a niche audience. Ideally, you should include a bio or resource box at the end of your article that contains a link to the product or service you want to advertise.
- First choose which niche market or product you would like to promote. Once you have decided on the target market, do some research and find out which product will sell the most. You can also search Google to help your research. Click Bank is a good place to start.
- Study the market and product carefully and decide which keywords to focus on. These must be directly relevant to the product you are advertising. You want search engines to pick up these keywords that come to mind and help develop your article’s search engine rankings.
- You should have a good understanding of what your product, service, or niche market is all about after researching it. Then quickly write articles based on what you discovered. These do not have to be very long articles, between 300 and 500 words will suffice. It would be a good idea not to include all the information about the product in one article, but to divide the topic into many aspects, one of which you can focus on in each article. Therefore, the entire group of articles that you write will cover all the features of the product. The point you should keep in mind is to write many articles in a short time.
- You should include a resource box at the end of your article that should contain a link to the product you are promoting. Make sure it doesn’t look like you’re trying to sell the product. Just make it seem like a really good offer that will entice the reader and want to visit the link to learn more about the offer.
- After you complete your article, submit it to article directories on the Internet. Googling will give you thousands of options, but EzineArticles.com is believed to be the most popular article directory.
People can find your articles if they rank high in search engines, but that depends on how flooded that niche market is. The other way is when blog and ezine owners include articles from article directories as content. If featured in a popular ezine or blog, your article could be read by thousands.
Bum marketing is a great and free way to advertise online as it requires very little investment. Ideally, your articles will generate some sales, get no response, or generate a lot of sales. Bum marketing concentrates on producing lots of items to increase the chances of success.
