Online shopping is a constantly evolving phenomenon in this digitized age. A significant proportion of the world’s retail and transactions now take place online. The competition in the field of online e-commerce is becoming fierce. But what are the traders or traders most concerned about? How to stimulate the conversion rate and get more sales at the end of the day? There is a huge gap between marketing and sales in e-commerce. The higher number of regular visitors does not necessarily assure you higher conversions or sales until and unless there are some dead-end measures to retain and convert visitors into confirmed buyers. Therefore, this article is a quick guide for all online businesses hoping to increase the number of converted visitors.
Following the following persuasive tricks is not only profitable, but also applicable to any e-commerce site, regardless of the platform from which it was created.
Impeccable product presentation attracts shoppers
Whether it’s the product images or the description, you need to be very careful about their clarity. High-quality, high-definition images, from various angles, and that can be enlarged are a must. Technically minimal to no product descriptions, but clear images can do wonders for an eCommerce site! But that is not recommended at all, as customers look for features, specifications or uses of the products in addition to their outward appearance.
Personalization can lead to better conversions
Buyers like to personalize things before they buy. While it is like a fun game for them, it leaves a feeling of ownership over the product. They can order to buy things only in the color or shape they want. Therefore, letting shoppers have options to set product criteria can attract more shoppers because people may not find things that embody their specifications in other stores.
Offers and promotions page is a direct conversion driver
A limited page for offers and discounts works great to retain visitors and persuade them to buy. Show them what offers you have, codes to apply on the home page, and then redirect them to the page to take advantage of that. This is perhaps the best way to keep customers glued to your site and persuade them to keep coming back with new offers.
One-step payment is a must
It is a true fact that many leave your site because it offers them a long, step-by-step and thorough checkout process. Honestly, no one has time for that. To prevent customers from leaving their site, retailers should integrate the minimalist one-step or guest checkout process. Only ask for a few necessary details and don’t keep login as a required step for new visitors.
Abandoned cart reminder
This is an effective way to recover all those who visited your site, placed an order but left the cart unchecked. The reason can be anything. Prices may have skyrocketed due to shipping charges, taxes, etc., or the buyer changed his mind because he thought he’d get a better deal elsewhere. To end these abandoned cart issues, retailers can send a recall/reminder email along with personalized offers on the same products.
Also, this strategy works well to increase conversions even if no one has abandoned the cart. Retailers can keep customers coming back to their site by declaring sales on related products, new additions to the same product range, price drops, etc.
In general, you need some dynamic customer-facing strategies to retain your visitors and turn them into active leads. Other powerful strategies include improving site load times, easy navigation, filtered searches, stock notifications, customer reviews for each product, etc.
