When I started my business, I didn’t know anyone. All I had was my phone and my tape recorder. But before long, I had a few interviews under my belt. And now, eight years later, I’ve interviewed some of the best copywriting and marketing experts in the world.
People like Jay Conrad Levinson, John Carlton and Bob Bly. Guys who would normally charge a lot of money for their time.
So how did I get these interviews? Well, in a few different ways actually.
One of the easiest ways is to ask. That’s exactly what I did when I landed an interview with internet guru Mark Joyner. He was a subscriber to my site. I still remember seeing the name on my list.
I emailed him back and said, “I know who you are. Nice to meet you.” Anyway, I kept in touch and from that correspondence came an interview. I interviewed him first and then he invited me to be interviewed for one of his shows.
Many of my other interviews have come from when I first made contact.
I mean… if I find someone in marketing circles who I think would be a good fit for my clients… I send them an email. And I ask them if I could interview them. That was how I was able to interview people like Bob Bly and Ben Settle.
Now I have a little help for some of my high profile interviews. There is a guy who has been on my website who knows my audios. He is a public relations expert who has many famous clients.
One day he came up to me and asked if I would like to interview Vic Conan. So I did.
Through him I have conducted interviews with many others including: Bill Bartman, Tom Hopkins, Alex Mendosian, John Carlton, Ted Nicholas and a few other leading experts. These guys are probably paying him a monthly fee to provide PR services and he is in the business of exposing them.
The interviews are part of that exhibition. Which is where I come in.
Now the fact that I have a lot of clients on my site certainly helps. But, even if I only had an interview on my website, the guy would probably do the interview based on his PR expert’s referral.
Now there are many public relations experts, and sometimes these public relations experts do not deliver. But if you approach them and position yourself as a good resource to get good exposure from a client, there’s no reason the PR expert shouldn’t recommend you to their clients.
