Most of the site owners are “SEO” conscious and appoint digital marketers to get their websites ranked higher in general search engines. The main idea is to put relevance on ‘keyword’ optimization and emphasis on search engine algorithms. Search engine algorithms determine the importance of keywords on different pages and in metadata based on the search pattern of users. While getting more and more users to visit your website and helping them interact with the content on your website is the main reason for SEO, it also increases rankings by improving the usability and user experience of the site.
In the next section, we’ll explain some easy and effective ways to increase your site’s ranking, improve visibility, and get more people to click on it.
#1 Optimize Website URLs
URLs are kind of an underrated asset for the pages of a website. They add value to keywords. When one types different keywords, the URL comes as part of the impression/ad that appears in the search results. So you can have users click the link to visit your site directly from those ads. So try to optimize your URLs, meaning keep them short, relevant, and populate them with important keywords so that people can click on your web page link as it appears.
#2 Working on the structure and categories of the site
Google indexes the site of a website based on how the content is placed. Look up the structure of the site and apparently, categories where the content is relevant to the search terms rank higher. Therefore, you should name your categories or subcategories using the most relevant keywords that will help you rank better.
#3 Optimizing page titles
Don’t forget to consider page titles. The title is an important element on the page and is perhaps the most long-lasting and impactful on-page SEO factor. Strike a balance between SEO and website readability. To optimize titles, you should restrict the title length to 55-65 characters, as Google can display up to 69 characters in results. Second, try to fill it with the most related keywords or catchy words or words that are typed in the most so that your page always appears in the search results.
#4 Keep page descriptions nice and short
Page descriptions are too important for SEO as they are likely to affect CTR (click through rate). Even if they don’t have any direct influence on search engine rankings, they have a huge impact on the amount of traffic that flows to a site. Therefore, you need to make sure that your ad that appears on search engines is well presented and optimized to capture the most attention for CTR.
#5 Use header tags
Proper use of header tags will help you rank better as it breaks content into separate sections, increasing readability. Well-formatted content always wins when Google indexes web pages. The higher the readability, the more users will return to the site. This will result in a signal of the relevance of your site in the most search engines.
Apart from the above, other aspects that must be taken care of in SEO are image optimization, content optimization, page loading speed and, lastly, mobile optimization. However, according to web development experts, first keep the basics right. Eventually, you will get wide reaches to improve your website’s visibility in search engines.
