Do you remember how the Internet started? It was just a network of text documents and almost all of us have witnessed the journey of the Internet. Things have, of course, changed for the better and the presence of images, audios and videos is a common thing now.
This changing face of the Internet has greatly affected marketing strategies and there is a high demand for new, informative, interactive and cutting edge marketing techniques. And what is better than animated videos?
Animated videos are a powerful tool with the potential to make a huge impact in the world of digital marketing. While it may seem new to the uninitiated, tech giants have been using it for years. Microsoft used animated video to market MS Office and Windows, along with the likes of Apple, eBay, and Fujitsu. Later, Google caught up with the trend and launched an animated campaign in 2012.
Taking into account that the production cost is low and that these are more attractive and visible to the audience, the future of digital marketing would be full of all kinds of animated videos and it would not be wrong to say that animated videos would work as an important weapon of marketing.
Let’s see how animated videos can help increase website traffic:
psychological impact
Up to 60% of visitors would prefer to watch videos, given that they are available. Viewers are more likely to retain a video that describes the company’s commitment to its services and promises. Also, it is a proven fact that people are more intrigued with videos; people tend to instantly connect with animated illustrations. This is why people who watch videos are 89% more likely to invest in a service or product. In any case, it is more comfortable to watch videos than to read texts.
Great potential
When it comes to animated videos, only your imagination is the limit. This form of media has long-term support. As a generally accepted rule, animated videos tend to be as short as possible. This is done in order to retain the customer throughout the video and of course to keep production costs down.
All you need to do is really rev up the creativity and quality.
Complementing the Brand Image
Of all the complex channels available, digital production is one of the most versatile options for anyone looking to create a potentially viable animated ad campaign. Such animations can be seamlessly used to match the existing theme or image of the company.
All told, online video is the number one source of traffic and revenue, accounting for over 90% of internet traffic worldwide. They are a long term investment and should be widely used by small, medium and large brands alike.
