YouTube is one of the top five most visited sites in the world and has been a great resource for information, entertainment and fun. It has also become one of the most successful marketing tools in the web hemisphere. Yes, marketing. You can believe? People along with major companies are using videos as part of their marketing campaign to speed up sales or get the viewer to take some kind of action, be it joining your mailing list, visiting your website, or purchasing goods or services. of the marketer.
Well, what does this have to do with artists, a lot. Just like major companies and independent businesses, they are using YouTube as a way to market their products, and so can you. That is how.
Videos are different from text and still images because videos allow viewers to get an idea of who the person in the video really is. Viewers can tell if you’re entertaining, funny, informative, or boring. So if you have a video of yourself, as an artist, people can see you and maybe like you, which makes them do business with you in a way. If you decide to go the YouTube route, there are a few things you need to consider as an artist.
First, post videos of you creating your artwork in your studio or class.
You want to let people see a taste of what it’s like to be in your world. As you record the video, you can talk a bit about how your work is created from start to finish. This type of video can serve as an artist statement for anyone who comes into contact with your video. You can post this type of video to your blog or site to serve as an artist statement only.
Second, create videos of yourself at an art show or art exhibit, especially if you have a lot of people at your show.
This gives viewers the feeling that you are professional and have some recognition from collectors and buyers. It’s also great to see people socializing and mingling in one place dedicated to you. So definitely post videos of yourself having an art show.
Third, use your videos to drive people to your site, blog, Facebook page, or whatever.
This is the most important thing you can do. You definitely want people to go to the main location where you sell and promote your art on the web. Again, whether it’s Facebook, a website, or a blog, you want to have the link or URL somewhere in the video. It has been said that it is better to have it at the beginning of the video and at the end. You also want to have a direct link to your site or fan page first thing in the description box next to your video. You can put this right after uploading your video.
If uploading videos and making videos is new to you, don’t panic too much, it’s very easy to get started. If you don’t know anything about videos and YouTube, just ask a family member, especially a teenager or college student, and I promise they can point you in the right direction. Also, don’t worry about what kind of camera to use.
There are so many cheap cameras that you can buy for under $100 that will allow you to upload your video directly to YouTube. If you remember these few things I mentioned, you can’t go wrong getting an answer when using videos to market your artwork.
