In view of the growing number of Internet users (about 300 million users by 2015) in the country, small and medium-sized enterprises (SMEs) will secure their online presence, as digital advertising in the country is already growing by 50%. % year after year. .
According to the IAMAI report of March 2013, the online advertising market in the fiscal year 2012-2013 grew to Rs 2,260 crore, which represents a year-on-year growth of 29%. For FY 2013-2014, the size of the online advertising market in India is projected to be INR 2,938 crore.
Although traditional media such as television and newspapers remain the preferred means of seeking information and entertainment, digital media spending has risen steadily from just over 1 percent of total ad spending in India in 2005 to nearly 7 percent in 2012.
Between 2011 and 2013, when it comes to online marketing, we have seen a decrease in search and display advertising (major contributors) and an increase in mobile, social and video advertising. The Internet has been reinvented in mobile devices that are increasingly smaller, more personal, customizable and accessible from anywhere. Therefore, the traditional forms of interactive advertising are now in the process of evolving as they migrate from computers to mobile devices. According to one study, post-click behavior indicates that people who searched for specific information about a product ultimately bought it: 55% email ads, 64% SM website ads, 64% mobile ads.
In an environment where Digital Advertising continues to grow, online marketing seems to be more effective (large target audience, accuracy in ROI measurement, interactivity and audience engagement, creativity and speed) and cheaper compared to traditional media. With a large number of companies sharing the market, choosing the best digital advertising company in India can become a really difficult task.
Here is a list of digital marketing companies that can be considered as top 7 in India in terms of quality of services offered and popularity.
1- Myoffers247.com – Headquarters: Bangalore, India
Mydeals247 is a real-time online e-commerce platform that also allows other businesses to advertise through its platform. They offer a unique advertising model that tends to be really effective and cheap for businesses compared to other digital advertising companies.
MyDeals247 displays ads based on user interest. When the user clicks on any ad, MyDeals247 displays a questionnaire with a couple of questions related to the advertiser’s product or service; If the user answers all the questions correctly the first time, MyDeals247 charges the advertiser’s cost per lead. If there is any wrong answer, the advertiser will not be charged. All the information of the user (who has answered all the questions correctly) will be shared with the Advertiser.
With its personalized ad policy (only ads that match the user’s interests are shown to you), users are not bothered by irrelevant ads and only see what interests them. Users can use the money earned to recharge their cell phones, buy any items on Mydeals247.com right away, or transfer the money to their bank account once a month.
2-Google – Headquarters: Mountain View, USA
Google Inc. is an American multinational corporation that specializes in Internet-related products and services. These include search, cloud computing, software, and online advertising technologies. With respect to online advertising, Google offers advertisers tools such as: Google Analytics (allows website owners to track where and how people use their website), Google AdWords (allows advertisers to display their ads on the Google content network), search and display ads through its search engine. Most of their earnings are derived from AdWords.
3-Facebook– Headquarters: Menlo Park, USA
Facebook is an online social networking service with 1.15 billion active users (March 2013).
Facebook generally has a lower click-through rate (CTR) for ads than most major websites. However, on brand and product pages, some companies have reported CTRs as high as 6.49% for wall posts. One study found that for video ads on Facebook, more than 40% of viewers who watched the videos watched the entire video, while the industry average was 25% for video banner ads.
In 2010, Facebook opened its fourth office in Hyderabad and its first in Asia. Facebook announced that its Hyderabad hub would house online advertising and developer support teams and provide 24-hour multilingual support to social networking site users and advertisers around the world.
4-Yahoo – Headquarters: Sunnyvale, USA
yahoo! Inc. is an American multinational Internet corporation. It is known worldwide for its web portal, search engine Yahoo Search and related services, including Yahoo Directory, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Groups, Yahoo Answers, advertising, online mapping, video sharing, fantasy sports and their social networks. media website
More than 50% of Yahoo’s revenue comes from marketing services. The largest segment comes from search advertising, where advertisers offer search terms to show their ads in search results. On average, Yahoo earns between 2.5 and 3 cents for each search. Other forms of advertising that generate revenue for Yahoo include display and contextual advertising.
5- LinkedIn – Headquarters: Mountain View, USA
LinkedIn is a social networking website for people with professional occupations and is primarily used for professional networking. As of June 2013, LinkedIn reports more than 259 million acquired users in more than 200 countries and territories.
On July 23, 2013, LinkedIn announced its Sponsored Updates ad service. Individuals and businesses can now pay a fee to have LinkedIn sponsor their content and spread it to their user base. LinkedIn derives its revenue from three business divisions:
– Talent solutions: Recruiters and corporations pay for: LinkedIn branded corporate page complete with careers section, pay-per-click job postings that are targeted to LinkedIn users that match the job profile, access to the LinkedIn user database and resumes.
– Marketing solutions: LinkedIn advertisers pay for targeted pay-per-click ads.
– Premium subscriptions: LinkedIn users pay for: LinkedIn Business for business users, LinkedIn Talent for recruiters, LinkedIn Job-seeker for unemployed LinkedIn users looking for a job, and LinkedIn Sales for sales professionals.
6-Orkut – Headquarters: Belo Horizonte, Brazil
Orkut is a social networking website that is owned and operated by Google. The service is designed to help users meet new and old friends and maintain existing relationships. With 33 million active users worldwide, India is the second country with the most Orkut users after Brazil. In addition to Orkut’s revenue, it comes from the pay-per-click ads that are displayed. Advertisers also have the ability to embed YouTube videos for promotion.
7-Twitter – Headquarters: San Francisco, USA
Twitter is an online social networking and microblogging service that allows users to send and read “tweets,” which are text messages limited to 140 characters. Twitter claimed to have 200 million active users as of February 2013. Twitter gets its revenue from paid advertising from companies that can buy “promoted tweets” to appear in selective search results on Twitter’s website. In April 2013, Twitter announced that its Twitter Ads self-service ad platform for small businesses was available to all users in the US.
