Let’s take it to the next level, let’s say you’ve done a quiz campaign and now you have 125 different challenges, questions or problems that people have sent you. These are all challenges in your niche.
Next, he writes his 50-page manual and answers everyone’s questions.
You could do 1 page per question. Let’s say there’s a lot of overlap, and out of 125 questions you end up with a net 30 questions. You now have a 30-page manual that amazes everyone else in your niche.
But, what you also have now, is that you have the project schema for a number of classes. If you only spoke for 10 minutes on each of the 30 topics, you would have 300 minutes of audio, which is 5 hours of audio training.
You could then take those 30 points and turn them into the 30 bullet points of your sales letter.
You could write some stories about 2 or 3 of the panels. You would have your stories in your sales letter.
I think that opening a sales letter with questions for the niche is really effective, and using this method you could use the same questions that you got on your question page. Look at the 125 answers you got and find the ones that overlap the most. Simply repeat them at the beginning of your sales letter:
“Do you fight with X, Y, Z?” “Do you fight with A, B, C?”
They’ve already told him what they’re struggling with, so he just tells them in the form of questions. And then you’re like, “Hey, I get it! I actually asked 25 people if they have a problem with these particular things, and here are some of the things they told me they have a problem with.”
Then you make a big list of all the things that people are struggling with.
“So this is what I decided to do. I decided to create an all-inclusive audio training program that will teach you everything you need to know about all of those things. And it’s 5 hours long, that’s 5 audio training sessions of 60 minutes, where I teach about all these things.”
Then you list 30 bullet points and embellish them a bit if you want. You probably like formatting with little checkmarks, bullet points, highlighting, and all those other things people do that makes them feel like they could sell a little more.
Then at the end you say, “Hey, if you want all this training, this is what it’s worth. This is the price, go ahead and click the pay button.”
Please note that we have done all of this from the single application page. We got all the information we needed to write our gift manual, to create our 5-hour training program, and to write our sales letter.
Now here’s one more thing, there’s even one more thing you can do with this now. You could take those 30 questions and one training session every week for 30 weeks and have a 30-week group training program. Where, every week for 30 weeks, you do intense training on one of those questions and open the Q&A. You now have a 30-week training program. Or combine a few questions a week to create a series of classes, whatever you want to do.
You are answering genuine problems here. As you teach on these topics, you’ll get even more questions. You can keep teaching these new questions every week, and you have a lifetime, ongoing monthly training schedule, and you’ve done it all from a single page of questions.
Build your business on problem solving – it’s an amazing foundation.
