Just like SEO, social media promotion is also an integral part of a business website. In fact, major search engines like Google make sure to count social signals when they rank a business website in the SERPs (search engine results pages). However, we must understand that more than 85% of active social media users do not knowingly share information to promote websites. They share information because they find it interesting and they want their friends and followers to be interested in them as well.
Therefore, it is important to know what motivates people to share information online. Therefore, The New York Times Customer Insight Group set out to conduct a study to find out the results. This study, calledThe psychology of sharing‘He discovered, among other things, that there are 6 different types of people who share social networks in this world.
Do you want to know about these different types? Here is the list:
No.1: The altruist
‘The Altruist’ is thoughtful, trustworthy and helpful. He cares deeply about his friends and followers, and has no problem keeping in touch with them. Connection and empathy motivate him. He usually passes on valuable information via email or Facebook. The altruist is someone who helps a sick family member by sharing a post related to the cure or emailing a job posting to a colleague out of work.
No.2: The upstart
‘The Careerist’ is the perfect example of the modern web user. He knows that social media is an almighty tool with immense potential, and he’s smart enough to use it to great effect. He relies heavily on networking sites like LinkedIn to build professional relationships and increase his reach. Most of the careerists are freelancers as they find their suitable jobs on the internet.
No.3: The Connector
‘The Connector’ is a relaxed and creative person. He is patient and waits for the perfect opportunities. Use online offers and discounts more than any other user. Not only do you take advantage of these gifts, but you also share the posts so that your friends and followers can use them.
No.4: The Hipster
‘The Hipster’ is the popular, tech-savvy, forward-thinking young man. He doesn’t like to send emails or use professional networking sites like LinkedIn. He relies on quick methods of communication and therefore prefers to share things on networking sites like Skype and Twitter.
No.5: The Boomerang
‘The Boomerang’ uses every available social network to get reactions and validation. She likes to post thought-provoking questions and comments so she can empower herself with information. Furthermore, he also loves engaging other users and empowering them with useful information.
No.6: The Selective
‘El Selectivo’ is a careful and thoughtful person, who prefers to send emails and private messages to share them publicly. He is extremely smart and intelligent and realizes that everything posted on the Internet is permanent. He is also picky about his friends and only interacts with a handful of them.
This is the list of 6 different types of people who share social networks. So which one of them are you?
