Many people may believe that a physical brochure is not necessary in the digital age. But, professional brochure design for your business can be a very promising tool to foster leadership. Whether you’re presenting at an initial sales meeting, trade show, or other event, the brochure is very effective in reminding your potential customers of the services you offer. Additionally, the brochure can help you position yourself as a legitimate business and allows you to clearly outline the important messages that add value to a particular service or product offered.
Here are three key design elements that every brochure should include:
Cover that attracts attention
A well-designed brochure with an attention-grabbing cover can significantly increase the likelihood that prospects will give it a proper look. If the cover is not capable of attracting interested parties, there is a risk that they will not even bother to open and see the inside of the brochure. A useful technique to capture the interest of the potential client is to combine a clever attention-grabbing headline with a design that is very pleasing to the eye. However, the headline or cover text should signal a significant benefit to potential customers.
interesting content
The content of the brochure must be compelling and interesting, and it goes well beyond explaining the history of your business. Instead, the content is better targeted to the type of service or product being offered. You can outline the essentials, such as how a service can help you get more sales, reduce costs, save time, or run a business more effectively. For example, the content can focus on potential challenges or problems a customer may face and how you can offer a service that is much better than the competition. Add visual elements to the text, such as images, tables, and graphs, to simply avoid having large blocks of text. Any text or visuals used should help your message get across quickly.
call to action
The brochure is primarily intended to help push a potential customer into the next stage of the sales cycle. The call to action may vary. This may include calling for a free quote, contacting you to receive a downloadable white paper, or visiting your website. A proper call to action will let readers know exactly what is expected of them. Also, the call to action needs to be prominent on the page and really stand out so it doesn’t get lost.
