12 Clever Social Media Promotion Ideas
While many brands struggle to keep up with social media marketing, some are leveraging clever tactics to drive their messages home. From giving away video game skins to boost engagement in Gruum’s Instagram giveaway campaign to providing mental support through Dear Kitten videos for stressed out consumers, these campaigns all have one thing in common: they delivered value to their audiences.
One of the best ways to keep your social media following engaged is by sharing user-generated content (UGC). This type of content is highly effective because it provides a fresh perspective on your brand and products. It can also be used to create a more authentic connection with your audience, which in turn increases customer trust and loyalty.
It’s important to have a mix of different types of posts on your social media pages. Posting only the same links can make your followers bored and cause them to unfollow you. Incorporating a variety of content, such as photos, videos, blogs, and quizzes, will help your followers stay interested in your brand.
Running a contest is another great way to promote your brand and get people talking about your product. The key is to be creative when designing a contest. Use an app like Canva or Visme to design eye-catching visuals that will grab your followers’ attention. Also, include open-ended questions in your giveaways to encourage more meaningful conversations.
12 Clever Social Media Promotion Ideas You’re Not Using
Taking advantage of trending topics is a great way to draw a large number of views on your social media posts. However, it’s essential to know your audience and their behavior patterns when creating such content. For example, athletes might be most active on Instagram during their evening or morning workouts, while traveling enthusiasts might prefer to scroll at work breaks or when they’re dreaming about their next adventure in bed.
Marketing through social media platforms
If you have a blog post that is long and detailed, consider repurposing it into a visually appealing infographic. This will make it easy for your viewers to digest the information and share it with their friends and family. Additionally, adding a social media icon to your website makes it convenient for customers to share your content without having to copy and paste the link.
Utilizing social media for promotional purposes
Testimonials and reviews are a great way to show off your brand’s reputation, but be sure to ask your customers for permission before using their words on social media. Similarly, you can share content from your peers and competitors to build trust with your followers.
You can find and share this kind of content on your own platforms or by reaching out to influencers who have a dedicated following. Aside from being a great form of social proof, it can also help you expand your reach by bringing in new audiences.
In addition, by participating in online communities and chiming in on topical discussions, a business can stay top of mind with its target audience when they are ready to make a purchase decision.
