More than 90% of consumers now search online before buying something. About 40% of searches result in local offline purchases.
These are important facts to keep in mind if you own a business. No matter what type of business you have, you can benefit from online marketing. With online marketing you can:
Control the buzz
Whether you like it or not, people talk about you. If you’re not monitoring buzz about your business online, you won’t know how to control it. You can control buzz by providing a continuous stream of positive information about your business through your website, blog, social media, and other methods.
Expand your market
When you engage in online marketing, as long as you can ship or deliver your product digitally, you can expand your market across the country and even across borders. Your market is now international.
Spread the word about your business
No one will know about your business if you don’t tell them. Since many people first search online instead of looking in the phone book for a business, you can spread the word about your business more easily with an online presence.
Trade at low cost
Once you have a good infrastructure online, you can start marketing your business. All you need to get started is a Facebook Page for your business and now you can market to at least the people who are on Facebook. If you want to go further, just create an easy website with a blog and soon you will be known near and far.
Do business online 24/7
Unlike a physical store, your online location is open 24/7. You can collect orders and earn money while you sleep, at your kid’s soccer game, or while you’re on vacation. Suddenly being online is like having a store open 24 hours and ready to go.
start fast
It is not difficult to start. You simply need to have a social media presence, create a website with a blog and start promoting your online presence.
local orientation
By using the right keywords and geographic tools, you can target your local area. Sign up to local review sites. Make sure your location is mentioned on social media and websites so that when someone searches for your business on their smartphone, they will find it.
Prevent your competitors from winning
If you’re not marketing online, you can be sure that your competitors are. If they are and you aren’t, it won’t be long before you notice a big difference in your own traffic and sales. Start marketing online to prevent your competitors from overtaking you with innovative marketing techniques.
