Social media is a great resource to use for almost every website marketing strategy. It’s easy, cheap, and a fun way to reach your audience. There are so many benefits to web 2.0 marketing, one of which is that you don’t have to worry as much about ranking in search engines.
Social media for social interactions
One of the best things about social media is that it puts a personal face on you, the business person. Too often, people think that business owners are not “real people” and you can show this side of yourself through social websites. Of course, as with anything on the internet, you’ll want to take your reputation into account with every status update.
It’s perfectly fine to mention once in a while how run-down the hotel you’re staying in is, but don’t make complaining a habit. You should keep your content primarily focused on your work, although it’s always good to comment a bit here and there about how great your family’s vacation in Florida was. Above all, avoid religion and politics. Following these topics will inevitably cost you business.
Online Internet Marketing Strategies Using Social Media
For online internet marketing strategies, using social media means walking a fine line between being a “legitimate” business and being a spammer. Social marketing requires walking that line: you have to promote your business, but you don’t want your status updates to be completely unique.
Unfortunately, there is no sure way to predict when or if you will be tagged as a spammer. Many people don’t know the difference between spam and regular advertising. However, you can look at some upgrade strategies that will make it less likely.
As mentioned above, don’t make all status updates link to your site. That is the very definition of spam. Instead, comment on your niche, post your favorite inspirational quotes, and maybe add an occasional “just for fun” link. You can also link to the blog on your website so that people get there without generating too many spam attacks.
Cyber marketing and social media strategies
There are two main benefits of using social media in cyber marketing strategies. First of all, you can use it to build relationships with your current and potential customers and direct them to your site. You can also, if you are using the right social communities, create backlinks to your website through them.
Some of the major social community websites use a “do not track” tag with hyperlinks on their site. What this ultimately means is that they have disabled the websites’ ability to increase their search engine rankings by linking to them from social sites. These websites, especially Facebook and Twitter, are primarily useful for driving tons of traffic.
There are other social websites, such as Digg and StumbleUpon, that do not use “no follow” tags. These are the ones you can use for backlinks. They can also be used to drive traffic to your site, but they are not as beneficial as the more popular social sites.