Google AdSense allows webmasters to dynamically post relevant content ads on web pages. If the visitor clicks on one of the AdSense ads displayed on the website, the website owner is credited for the referral. Google’s AdSense program essentially allows approved websites to dynamically serve Google’s pay-per-click AdWord results.
AdSense related website maintenance is very easy and requires very little effort. Webmasters only need to insert a java script generated by Google in the web page or in the website template.
The Google spider analyzes the AdServing website and displays ads related to the content of the website. Google uses a combination of keyword matching and context analysis to determine which ads to serve. The java script calls the Google ad and it will make sure that the ads are served every time a visitor enters the web page.
Initially, Google implemented a filtering system that allowed webmasters to prevent ads from a specific domain from showing on any website on their account. Ad blocking meant that webmasters could prevent their competitors’ ads from being dynamically displayed on their websites.
Google offers a wide variety of ad formats to match the most suitable option to a website. Webmasters can select from a handful of preformatted towers, inline rectangles, banners, and buttons. Webmasters can modify the bulletin boards to resemble the website’s color scheme. Examples of how different text boxes and color schemes appear on similar-themed sites can be seen at:
http://www.ring-tone-software.com (scroll to the bottom)
http://www.ringtones-central.com (scroll to the bottom)
gold
http://www.police-central.com (download left side)
http://www.police-supplies.com (scroll to the bottom)
Ads can be geographically targeted based on visitor location. Ads with content in English, French, German, Italian, Dutch, Portuguese, Japanese, or Spanish are available.
Channels
Google recently introduced channels, improving AdSense reporting.
When a channel is selected, Google modifies the Java script to include additional tracking. The additional tracking information allows webmasters to track a variety of metrics on their sites. Channels can be used to measure performance across multiple domains, differences in revenue across multiple ad sizes, or placement. By assigning each page group to a specific channel and comparing the results in custom channel reports, webmasters can work to increase their AdSense revenue.
Optimization
Google determines the content of the ads that are displayed, webmasters who are serious about earning income from Google AdSense can use the following guidelines to optimize their website and ensure that specific and relevant ads are served. If the Google spider has not crawled the site and determined the nature of the content, public service announcements may be served. Public service announcements will not increase AdSense revenue if they are clicked. As a result, Google allows webmasters to designate alternative ads. Alternative ads allow webmasters to use ad space in the event that Google is unable to serve targeted ads to the website. By specifying an alternate image, HTML page, or ad server, ad space can always be used efficiently.
1.) The content of the web page on the pages where ads are served must be static, not dynamic.
two.) Make sure that robot.txt does not prevent the web page from being spidered. The Robots.txt files will need to be removed or the following text will need to be placed to allow the Google content bot to crawl the site: User-agent: Media Partners – Google
3.) If the website contains frames, select the ‘framed page’ check box when generating the ad design code for that website.
4.) The body of the page and the title of the page should contain contextual words that indicate a common theme on the web page.
Earned income
Although Google does not disclose the exact revenue share or percentage that webmasters will earn, webmasters will receive a portion of the amount paid for clicks on Google ads on websites.
AdSense conclusion:
Overall, Google AdWords can provide great supplemental income to webmasters with content sites. Implementing and maintaining the Google AdSense program on a content site requires very little effort and can often generate a steady stream of additional income for webmasters.
