From being a media sharing app to selfies and anything visually appealing, Instagram is expanding into the field of e-commerce.
It will soon launch a shopping feature that retailers and online shoppers will find very convenient.
The social giant is well aware that mobile commerce will overtake PCs in two years or even sooner, so it wants to be one of its pillars.
The good thing about the new Instagram feature is that it could serve as a promotion channel for your products, and even more so for your online store.
As for your potential customers, they will be able to see and explore your products without having to leave Instagram for another site.
How to sell on Instagram
Regular Instagram users will find the Instagram shopping feature very easy to use.
Now, if you are not a fan of this visual media sharing app but are considering it as a possible source of income, you just need to prepare high-quality photos that highlight your products.
To get started, upload a photo showing up to five products you’re selling.
When a user clicks the touch to see products link at the bottom left of the photo, a label will appear on each of the items, displaying the product name and price.
Once they click on a tag, they will be taken to a page that displays the full description, special features, and accessories, if any, of a product.
While the customer is there, they can choose to click the Buy now link within the product details, which will redirect them to the product on your website where they can purchase it.
Know who buys from you
Instagram recently reported that it has reached 400 million daily active users, many of whom are potential customers of yours.
Using the Instagram shopping feature gives you the opportunity to promote your products and double your sales projection.
In addition to increasing your sales, the shopping feature also gives you access to Instagram Insights, which provide crucial information that will help you improve your marketing strategy.
Instagram Insights registers your followers based on their demographic factors; it also shows you which of your posts attract their interest the most.
Most important of all, it allows you to see who is buying from your store through the Instagram shopping feature and which of your products are in high demand.
Isn’t that something worth exploring for your business?
Are you already an Instagrammer or do you plan to become one to sell more?
