Creating blog content for the same niche day after day and year after year can seem impossible. But, the truth is, it’s not really that hard if you plan ahead.
You need to focus on your niche and your audience with each piece of content, as well as understand the purpose of the blog content.
Read about your industry
Staying up to date on your industry will go a long way in giving you ideas about what to write about. Information that experts talk about in magazines and in the news is wonderful fodder for future blog posts.
Read competitor blog posts
Pick a few high-level competitors in your niche to read what they have to say. Sign up for their newsletters and regularly read what they have to say about your niche. You will come up with ideas from reading.
Brainstorm every day
Take a few minutes each day to put pen to paper (or keyboard to document) to jot down whatever ideas come to mind. Just make a list as fast as you can on different topics to write on your blog.
Request Guest Bloggers
Keep your blog open for guest blog posts. If you bring in other experts, people will actually see you as an even more expert. Set originality and uniqueness rules for guest bloggers.
Create a new view
As you read what others are saying, or even what you’ve said in the past, try to approach the subject from a new angle. Maybe if you wrote “10 reasons to blog daily” you could choose just one of the reasons to expand.
Reuse old content
The old content probably needs to be updated, but instead of updating it where it is, why not write a new post about it, link to the old post from the new post, and vice versa? Explain how the publications differ today and why.
Ask readers questions
Readers and your audience are the perfect people to get content ideas from. Blog posts are the perfect place to highlight a reader’s question and answer it. Then you can also add them to your FAQ.
change formats
If something is a text piece, you can change it to a podcast or video. If it’s a “how to” piece, you can change it to a more informative piece instead of a how to piece. Reformatting an old blog post can help you create a new way to tell your audience something important.
Curate other people’s content
It’s all about pulling content that your audience would enjoy and that is relevant to your niche, and then sharing it with your audience via a link on your blog. But, there is a little more than that. Be sure to add your own thoughts in your introduction to the information you are sharing.
