Shopping Product Reviews

How to Create a Great Motto or Tagline

My clients always ask me how I can create great slogans. The secret is very simple, have a clear idea of ​​who your key market is and what they want. That is the foundation of your business, its reason for being.

Do your homework
Once you know exactly who and how you serve them, the tagline pretty much writes itself. Remember I said almost, next you have to sit down and write about a hundred slogans. Try not to judge or correct any of them as you write them, just write as many as possible.

walk away
Wait at least 24 hours and look at them again (with fresh eyes). Now, choose the ones that really sound good. Those that convey the main benefit of using your product or service. And also the extra quality that I call rhythm (sounds good to the ear). Most good slogans are very short, because you want to grab the attention of readers quickly. And it’s easier to remember when it’s very short.

The art is in the details
At this point I will decide on a half dozen catchphrases to start improving. Improving a slogan involves fine-tuning it, adding a word or even a letter here and there. Or you may need to subtract a word or letter. Remember that a good tagline can help you get a lot of customers, so take some time to develop it.

slogan logo
Your logo, in my opinion, is not as important as the tagline. A picture is not worth a thousand words. People will remember and act on a good tagline, but a logo takes time to make a good impression. But I see so many businesses that have nice logos without slogans.

Testing, testing, testing
The next step is to take your new tagline for a ride, show it to a few people, and get feedback. Compare it to the competition and get an idea of ​​how the market will react. After doing all this work, you’ll know that when you hit on the right tagline, something just clicks.

Creating a good slogan is hard work, but it’s also fun. A good slogan can last for decades and help make a business very successful. Just remember to use it everywhere, on your logo, website, letterhead, and business cards.

Leave a Reply

Your email address will not be published. Required fields are marked *