Real Estate

Homes and Land Magazine Franchise Review: An Overview of Businesses and Startups

Homes and Land magazine was first introduced in 1973 as a pictorial magazine and featured homes and land for sale in and around Tallahassee, Florida. Eleven years later, in 1984, Homes and Land began franchising and today has more than 250 franchise units in the United States and more than 20 additional units in Canada. They are still based in Tallahassee and are currently looking for franchises in the US and throughout North America.

Homes and Land magazine currently covers more than 15,000 communities in the United States. Their concept is simple, sell advertising space to real estate brokers and agents, as well as banks, lenders, title companies, and other businesses within the real estate industry. The publication is offered free of charge and earns revenue through the sale of advertising. Franchisees are responsible not only for the sale of the ads, but also for the distribution of the print magazines. There are exclusive territories available.

The franchise fee is $27,000, and the company then estimates a range of $25,000 to $106,000 in additional start-up expenses, such as office furniture, computer hardware and software, and basic operating expenses. Much of this will depend on the location in which the franchisee establishes his business. This franchise can be managed from home, but with growth it will likely require a larger office. There is an ongoing royalty fee of 10.5%.

The parent company offers a two-week training course and is actively involved in helping the new franchisee get started. Marketing materials are available online, by phone and with personal support. Cooperative advertising is also part of Homes and Land Magazine’s business plan.

A prospective franchisee should keep in mind that he or she must have strong sales experience. The success of a Homes and Land franchise will depend on the owner’s (or employees’) ability to sell advertising. They must be competent in public speaking and give compelling presentations to groups of vendors.

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