Business

Business writing manual

Writing is a basic means of communication and we have many reasons for choosing to express our thoughts or requests in writing, rather than verbally. We usually write to make our thoughts official, to communicate with someone we don’t know, or to communicate with a large number of people.

We write to express our point of view or to make a request. We can write to persuade the reader to take a particular action based on the information presented, or to consider a new perspective and change their opinion. In other words, writing sells.

All writing is about the intended reader, that is, the audience. Whether it’s a book, song, movie, website, marketing brochure, grant proposal, or fundraising letter, the top priority for the writer to keep in mind is that the reader comes first. . Writers will benefit from the following guidelines:

1. objective: Why are you writing?

2. Audience: Who is the reader (audience)?

3. Get out: How can you persuade the reader to care about your topic or request?

The first question is about you, the writer. What motivates you to write? Are you looking for financing for a project that you would like to promote and that is why you must write a business or grant proposal? Could your goal be to write a sales or marketing letter that will be sent to those you think are potential customers of your product or service? Are you producing content for a website or other promotional material that will communicate your experience to potential customers and persuade them to contact you?

You will be an effective writer only when you develop the self-awareness and confidence to recognize what you would like your written material to accomplish, so choose the vocabulary that reflects your intention.

The second question ensures that you tailor your message and vocabulary to resonate with your reader or intended audience. The successful writer will consider the reader’s point of view and compose a message that is likely to be understood and accepted by him / her.

If it is a proposal that you are going to write, then it must address the interests of the interested parties, who will be in a position to speak favorably (or unfavorably) about your request. Grant applications and business proposals always include financial information, as well as operations and marketing information, for example, to satisfy those three important parts of decision-making.

The final question addresses the perceived benefits that the reader or audience can expect to derive from what you have written. Here, the writer must focus strictly on the priorities and preferences of the readers, and consider the results associated with the expression of the writer’s opinion, the creative expression, or the value of the request. How will the reader benefit if they buy your book, spend time and money to attend a performance of your music, or approve your grant or proposal?

The writer is advised to use a communication style and vocabulary that are familiar and reassuring to the reader or audience as a way to build trust, foster acceptance and approval, and result in mutual success.

Thank you for reading,

Kim

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