Shopping Product Reviews

A Guide to Optimizing Videos for Better Search Results

If your videos aren’t optimized to match what people are searching for, there’s a good chance your videos will get lost without reaching their intended audience. That is useless.

Video is emerging as the most watched type of content on the internet, surpassing web pages and audio in number of viewers and the margin is increasing every day.

People are no longer interested in reading articles or blog posts as they find it more appealing to watch moving images. So it’s no surprise to find video as one of the most shared types of content on social media.

YouTube is the second largest search engine after Google, more than 100 hours of new video are uploaded every minute. And to generate a better number of viewers and drive more traffic to your offers, your videos need to appear on the first pages of YouTube and Google Search. The answer lies in video search engine optimization or SEO.

There are three approaches to video optimization. It is important to opt for all three approaches. The following are some steps related to each approach.

one. Video search engines crawling your site: These search engines are a fraction of your total market opportunity, yet they are worth following. You get different optimization options including:

The video file itself. It’s here to accommodate a title, abstract/description, and some related keywords/tags. It is necessary to mention here that the number of search sites looking for this data is small. However, it does not take long to enter this data. You can customize the content by incorporating title, keywords, meta description and text on the page, etc.

Keep your video files in one directory. It is easier for the crawler to find the files this way.

Stay away from flash video players. The search engine still doesn’t find Flash too friendly.

Make use of a video sitemap. This helps crawlers find your videos easily.

2. RSS or MRSS feeds that video sites accept: Here you submit an RSS or MRSS feed to a third-party site. The focus should be to incorporate a title, description, keywords, thumbnails, a category, and a full transcript. The video search site finds a full transcript good fodder to chew on.

3. Video Upload Sites: These are the sites that allow you to upload your video to them.

For better video optimization, use the following steps:

Enter the metadata again after you get there. These are the title, keywords, and a description.

· Provide links to related content and videos on your site.

Other video optimization tips

· Create compelling content. Quality content is the most important advice you should follow. In order to go viral, you need viewers to start loving it.

Create videos that support the message you want to convey.

Include the word video regularly throughout any metadata so that user searches that include the word have a better chance of appearing in those queries.

· Choose a preferred format, such as .mov, .avi, or .wmv.

· Keep the length reasonable. For videos that are too long, there is a chance that users will find the video boring.

Give your video a keyword-rich, yet catchy title. It is a unique factor to attract the user’s interest in the video.

· Use thumbnails to let users decide which videos to watch.

· Allow users to rate your video.

· Commercial content must include a “watermark” to indicate source.

· Use keywords in the file name and URL.

· Use appropriate keywords in the link text for the file.

advertise your video

Here are some more points that can help in promoting your video:

Put your video everywhere.

Publish your media files with the appropriate RSS or MRSS feeds.

· Make use of social bookmarking tools for better visibility of videos.

· Put offers to embed your video on other sites.

End the video with a send to a friend option.

Simply uploading videos won’t do much for you unless they are optimized. As shown, there are many factors involved for self-hosted video optimization that need to be taken into account.

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